Iantha Yu is a beauty editor with a passion for writing, styling, presenting and digital strategy.

Iantha first made her mark in the media space with the launch of her beauty and lifestyle blog at just 17. From what started off as a small project in high-school, it became the launchpad to collaborations with leading international brands such as M.A.C., Redken, Maybelline New York and more.

Iantha has worked within the beauty, lifestyle and fashion departments at a number of leading women’s fashion magazines including SHOP Til You Drop, SHOP 4 Kids and Women’s Health.

She has also expanded her digital knowledge with a role as beauty editor at The Carousel, a women’s lifestyle website, where she worked on a balance of features, advertorial, and video work.

Now, as Beauty Editor of BEAUTYcrew, Iantha creates engaging editorial, native and advertorial stories for the site and works on the production of TV commercials, social content, experiential events, and online videos.

Currently, she also writes and styles the beauty pages each month for Virgin Australia’s Voyeur magazine and Women’s Health magazine.

 To get in contact, please email ianthayu@gmail.com.